Contributor: Rick Kestenbaum, general manager, AnalyticOwl
Connecting with individuals via media can be difficult. You need to engage with them personally and emotionally. It is a challenge that charitable organizations often struggle with trying to deliver their message to a mass audience.
No other medium engages in a more personal way than broadcast radio. As part of the local community, it is the duty of the radio station to generate awareness of issues that impact the community in which a radio station’s listeners live, work and play. Radio inspires listeners to get involved with charities, religious institutions and causes. AM/FM radio reaches 86% of adults 18+ who have contributed to any religious or social care/welfare organization in the past year, according to Scarborough’s USA+ 2024 Release 2.
AnalyticOwl’s Industry Insights report for the Charitable/Religious/Nonprofit category, based on 2024 calendar year data, reveals a number of opportunities that cause marketers can use to better understand the impact of radio on website traffic, and to understand where and how to optimize to even better response.
One key finding is that during this date range, 65% of charitable, religious or nonprofit website visits that occurred immediately after commercials aired came from search engines (Google, Bing, Yahoo, etc.), while only 32% of visits came from users who entered a specific website address. Why is this important? In Google Analytics, the “Referring Source” metric identifies the last website a visitor was on. That can give the impression that all of that traffic should be attributed to search engines, when in reality, many visits are from people who had just heard a commercial and then used a search engine to get to the site. Understanding that people will overwhelmingly behave this way no matter what call to action is used is key to understanding the full impact of radio. Hard-to-remember website or landing page addresses, dedicated phone numbers and response codes all attempt to create a narrow response path that most people simply won’t go down.
For both categories, response rates were highest on Tuesday, Wednesday and Thursday. In this case, the best strategy is a higher presence at midweek to leverage that spike in response, but also a presence the other days of the week which all had response rates that warrant their inclusion. The best daypart overall was Midday. Afternoon and Morning Drive both contributed at a nearly equal level, which is unusual since Morning Drive usually drives higher numbers later in the day as a benefit of reach and frequency. Evenings and Overnights often prove to deliver good value given lower rates. And :60 was the best performing ad duration, driving 6% lift in web traffic. This is an important consideration for those using :15s and/or :30s, as cause marketing commercials seem benefit from delivering a more detailed message to really engage the listener.
Radio visitors also drove quality visits. Session durations averaged 2 minute, 20 seconds with an average of 2.2 pages viewed, indicating serious interest and response. Bounce rates were on the low side at 34%, indicating that fewer people just visit a single page before leaving the site. And over 50% of site visitors used a mobile device, a great reminder that radio audiences can easily respond anywhere and everywhere.
Advertisers who follow these insights will find that increased response leads to increased engagement in the form of participating, volunteering and donating. Combining these insights with radio’s incredible connection and reach can help deliver a cause’s message in a very powerful way.
Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales
Author: Travis Cartier, senior manager, onboarding and development, Marketron
One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.
How do local media sellers break through the noise? At the top of the list is their local market expertise. Most agencies and ad tech platforms certainly can’t match this. It’s a great leading point, but not the only one.
The other powerful play is owning the creative. When local sellers come to the conversation with ideas, it can be persuasive enough to win them the deal. Overlooking this competitive advantage keeps a seller’s offerings on par with anyone else’s since most advertising is a commodity, and targeting options are standard.
The path to differentiation has a foundation in the creative, which has more impact on performance. A recent study found that creative as a sales driver has much more power than targeting.
So, how does one “own” the creative?
3 Strategies for Local Media Sellers to Own the Creative
During a conversation, how often are advertisers somewhat directionless on what types of ads to run? It’s easy for them to promote specific sales or promotions, but what are they doing for consistent brand awareness? How are they managing the message to their audience?
Most don’t have answers for this. They are busy running businesses and want increased traffic or sales but aren’t sure which road to take.
That’s where strategies for creative ideas come into play. These examples can help a seller apply this to their prospecting and pitching.
Understand the Vertical and Leverage Trends
Every industry changes and evolves, much as the result of audience shifts. How people buy and what criteria they use evolves. Think about the explosion of online grocery shopping or how many consumers transitioned to digital banking.
These changes in consumer preference caused businesses to adapt their advertising strategies. Before a seller pitches something, it is important to research the vertical and understand what’s trending. Center campaign ideas on these and present them to companies. It shows knowledge of their market and customers – key characteristics of a marketing professional.
Remember, Every Business Is Unique
Even within the same vertical, each advertiser has their own identity. A canned approach to pitching that only addresses the industry could still not impress. That’s why combining industry insights with actual company wants and expectations matters. It may mean evaluating their current ad campaigns to understand why they aren’t working. Much of the time, the cause will be the creative.
The key to attracting business owners as potential advertisers is customizing your VBR (valid business reason). This initial icebreaker can be used to tease creative ideas for them based on their current digital footprint and industry data.
Take Advantage of Resources Available
Being a creative fountain for advertisers means staying up to date. Our industry has many helpful resources that do much of the ideating for you. Examples include:
Research on local media ad campaigns where creative was impactful to performance (e.g., Westwood One studies and RAB presentations).
Industry-specific information, including changing advertising perspectives and general trends found in vertical publications.
Campaign idea generation articles like those on our sales enablement microsite, Aspire.
All this information can help personalize pitches and build credibility and value.
Be an Idea Generator, Win the Deal
Local sellers are creative at heart. They have to be as they adjust to all the factors that affect ad sales. A lot can’t be controlled, like the economy, but being an idea generator for campaigns can. It requires more work, but the payoff is earning an advertiser’s trust and dollars.
Owning the creative requires guiding the campaign’s core to achieve advertiser goals and resonate with audiences. That’s good for performance and eventual renewal conversations. With this approach, it is no longer purely sales. Instead, it is a consultative approach, solidifying relationships with businesses for the long term.
Author: Annette Malave, SVP/Insights, RAB
When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.
The auto industry has been on a roller coaster ride with inventory limitations, excesses and now with tariff concerns looming over their proverbial heads. As the tariff concerns grew greater, consumers have hit the marketplace with the hopes of buying a new vehicle at a lower rate. However, this surge in pre-tariff buying may be creating an inventory challenge for auto dealers. Understanding what auto buyers want and how they like to shop always matters, most especially now.
Prior to the concern of tariffs, Cox Automotive queried consumers in late 2024 to understand their purchase journey and compare it to years prior. Four in 10 consumers agreed that their buying experience was better than it had been in previous years. This satisfaction level may be higher due to higher prep and research levels. Consumers spent over 14 hours researching and shopping online, speaking with other and visiting dealerships – 48 minutes greater than 2023.
Even with the research and time spent, most consumers still prefer to shop in person. Fifty-one percent of new and used auto buyers did their auto transactions in person. (The auto buying experience is important to consumers so the experience at the dealer location should reflect that. Consumers want to know that the experience will be a positive one – an important aspect to note when reaching those in the market to buy a vehicle.) However, those who prefer online transactions are more apt to learn about incentives, estimated payment and F&I qualifications online versus in person.
Overall, the Cox Automotive survey found that consumer satisfaction levels with dealerships were high in 2024, 73% – but down from the 2020 high point of 77%.
Despite the high satisfaction levels existing among auto-buying consumers, the possibility of a shift in those perspectives can change quickly. The industry experienced that during the pandemic. Dealers will need to advertise on a medium that is nimble and can quickly adapt to changes in messaging. No local medium does that better than broadcast radio. It is also the medium that connects with consumers who are in the market for a new vehicle. Heavy radio listeners (three or more hours per day) spend more time listening to radio than using any other media option. According to The Media Audit. Heavy radio listeners who plan to purchase a vehicle (car/van/truck/SUV or crossover) spend 24% of their total daily minutes listening to radio.
Broadcast radio not only reaches consumers who are in the market for a vehicle, but AM/FM radio also dominates in-car ad-supported audio and accounts for 86% of audio share, per Edison Research’s “Share of Ear” report.
When connecting with radio listeners, auto dealers should address consumer concerns on tariffs. According to an MRI-Simmons 2025 Q2 Trending Topics survey, 76% of radio listeners are concerned that tariffs will increase their everyday purchases. Including information on inventory levels, etc. will help auto buyers know where to go for their vehicle purchases and what to expect.
Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.
The landscape looks different than it did even a few years ago. Investment firms and retirement services now lead radio advertising spending, followed by quick-service restaurants and supermarkets. But perhaps the most interesting shift is happening in digital radio, where finance, insurance and restaurant sectors are each investing over $95 million.
Some sectors are betting big on radio’s digital future. Real estate developers are increasing their digital radio spending by 15.8%, while restaurants and bars plan an 8.6% boost. Even traditional sectors like hospitals are spreading their investments across radio’s various platforms, recognizing its strength in reaching rural and remote communities.
As traditional broadcasting merges with digital capabilities, radio is proving it can do what it’s always done best – connecting advertisers with local audiences – while offering the targeting and measurement that modern marketers demand. In a media landscape that grows more fragmented each year, that’s no small feat.
As we move through 2025, radio’s ability to maintain its position as a top-five advertising medium while embracing digital transformation suggests a bright future for this resilient industry. The medium continues to prove that it can evolve with the times while maintaining its core strength: connecting advertisers with local audiences in meaningful ways.
Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
What makes that difference? Perhaps it was the care taken during the selection and purchase process of each one of those items. It felt good, looked good and matched the décor of your current home. And since the pandemic, furniture has become more important as dwellings often serve as both a home and an office.
According to Provoke Insights, a full-service market research firm, over two-thirds of radio listeners have purchased furniture in the past year. Who are these radio listeners? They are households with children and are Gen Z.
Radio listeners are buying a wide array of furniture compared to their nonlistening cohorts. Radio listeners are much more likely to purchase mattresses, lighting, outdoor furniture, sofas as well as storage and office furniture.
Radio listeners with a higher household income ($250K+) are more likely to purchase storage cabinets, office furniture and accent tables. Furniture retailers with higher price points may want to focus their messaging to connect with higher-income consumers. However, all furniture retailers should include inventory availability and diversity in their radio ads to reach this highly engaged consumer.
Furniture retailers should also place as much emphasis on their online storefront as they do their brick-and-mortar location. Radio listeners will make their furniture purchases online because of pricing and wider selections versus nonlisteners. Radio listeners are more apt than nonlisteners to visit physical locations, check out online reviews and, if satisfied, they are willing to splurge on their furniture purchase. (This is an opportunity to promote upgrade options in fabric, size, colors, etc.) And while family/friends may influence radio listeners’ purchase (21%, versus 13% total respondents), online reviews are the top influence for radio listeners.
What’s the cause behind radio listeners and their increased propensity to purchase furniture? Trust. Based on 1,501 respondents ages 21 through 65, the Provoke Insights survey results show that audio is trusted as a channel that builds connections with brands and their customers. Among podcast listeners (54%) and radio listeners (48%), audio creates that emotional connection with listeners – potential furniture buyers.
Broadcast radio has high reach among all listeners and connects with furniture shoppers – especially among diverse consumers. Radio reaches 85% of adults who shopped at any furniture or mattress store in the past year. That reach is greater among Black and Hispanic consumers – 87%. When it comes to watching furniture sales come in, broadcast radio offers the best seat.
The 27th annual Have-a-Heart Wishathon for the Make A Wish Foundation in Jonesboro, Arkansas raised $547,341 on Friday. The total bested last year’s record fundraising total by more than $80,000. The event is organized by the six radio stations of the Jonesboro Media Group: KDXY (104.9 The Fox), KEGI (100.5 The Eagle), KJBX (Mix 106.3), KDXY-HD2 (Hot 107.5), KDXY-HD3 (EZ 92.7) and KJBX-HD2 (98.5 The Outlaw) and Gray Television’s Jonesboro station KAIT.
The event is a 13-hour radio and television event, both broadcast and digital. It involves over 250 volunteers manning 18 roadblocks across a seven-county area. Fundraisers done by school children brought over $120,000 to the total as well. The group calls the children fundraising effort “Kids for Wish Kids.”
“Christie Matthews, our KDXY program director at the time, brought Make-A-Wish to us 27 years ago,” said Trey Stafford, Saga’s President/General Manager in Jonesboro. “We were all bitten by the Make A Wish bug and, luckily, we can’t get over it!”
“KAIT is thrilled to play a role in making this event happen,” said Hatton Week’s, Gray’s Vice President/General Manager at KAIT. “What Make A Wish does for kids fighting critical illness is indescribable. You don’t understand it until you actually see it.”
In the 27 years the event has been held over ten million dollars has been raised to grant wishes to kids with critical illnesses. The event has drawn national attention for the way it captures and involves the entire region. In 2015, CBS’ 60 Minutes did a feature on the Wishathon. It featured the story of young Kaden Ericcson, who wished for a trip to Australia. Kaden, who was fighting leukemia at the time, unfortunately succumbed to his illness. The segment has been repeated an unprecedented four times. For more information about Make A Wish visit www.wish.org.
“It would be hard to duplicate what happens in this market annually,” said Stafford. “The way this market has bought-in to the whole wish granting process, and the passion with which they make this event successful can’t be explained to someone who isn’t here to watch it and see it. As my colleague Christie Matthews said after the event was over Friday, I’m proud to live here.”
Jonesboro, AR – (JonesboroRightNow.com) – Feb. 1, 2025 – There’s something new happening in the 300 block of Union Street in Downtown Jonesboro. The Jonesboro Radio Group announced today it has officially rebranded as the Jonesboro Media Group effective immediately. The new name reflects the organization’s enhanced lineup of digital content across its six-radio station cluster based in Jonesboro.
In the last two years, the group has launched several new initiatives, including the complimentary online news platform JonesboroRightNow.com, the 870Deals.com half-price deal service, and various other digital marketing solutions. The rebranding effort seeks to create a cohesive identity for these diverse offerings.
Jonesboro Media Group Market President and General Manager Trey Stafford said, “We’re excited about this rebrand and the opportunity it provides for us to further engage with the community and our marketing partners. We will continue our commitment to the local community and to bring the best live and local radio to our market with our heritage radio stations KDXY (104.9 The Fox), KEGI (100.5 The Eagle), KJBX (Mix 106.3), KDXY-HD2 (Hot 107.5), KDXY-HD3 (EZ 92.7) and KJBX-HD2 (98.5 The Outlaw), along with the latest in free, online hyperlocal news via JonesboroRightNow.com.”
“We are known for creating memorable campaigns for local businesses,” Stafford said. “I love to hear people recite our campaign words back to me. Words like ‘across the kahlua-colored waters of the St. Francis River in the scenic resort town of Cardwell, Missouri!’, or ‘DNW, the manliest store in Jonesboro’, or ‘Quality Farm Supply, now that’s quality’, ‘Ron Catfish, one bite and you’re hooked, 62 feet of all-you-can-eat’, ‘Steer the deal your way’ to name a few. In order for those campaigns and others to be successful it takes the trust of our clients and the commitment t0 long-term, consistent frequency using the various platforms we offer. I’m proud to say we have a reputation for providing the media partnerships to overdeliver expectations and results.”
Jonesboro Radio Group, now Media Group, is also known for its strong community service. “Our listeners have contributed over $9 million to the Make A Wish Foundation since our Have-a-Heart Wishathon started in 1999,” said Christie Matthews, Station Manager and Director of Sales. “We provide over 600 interviews on KDXY and another 450 interviews on KJBX each year on our live breakfast shows for non-profit organizations, churches and events to promote themselves, all free of charge. Fill the Food Bank, blood drives, countless events and galas, all depend on our team to promote them. No media group does community better than we do.”
By: Annette Malave, SVP/Insights, RAB
At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.
We all do it – set goals to take care of our bodies and our minds. A survey from Health & Fitness Association (HFA) found that of the 159 million adults who set goals for the new year, 60% are focused on health and fitness. Many of the survey respondents plan on fulfilling their goals by setting an exercise routine, physical activity and building muscle and physical strength. The survey also uncovered that most Americans (nine in ten), believe that the best way to meet these goals will be via some type of exercise facility.
These health-focused adults have started working on their goals. Businesses that sell fitness equipment as well as gyms or health clubs are sure to see a bump in business. These businesses are certainly aware of the importance of maintaining top-of-mind awareness to reach these consumers – using radio is the perfect way. Broadcast radio reaches these consumers on the go – via their headphones or earbuds as they walk, jog or run their way to health.
Studies have shown that staying physically fit also helps the mind. As Americans age, their concern over physical health becomes more important. According to a Provoke Insights survey, 43% of adults are concerned about their physical health when they think about aging – a greater likeliness compared to nonlisteners (40%).
Provoke Insights, a full-service market research firm, conducted a 15-minute survey among 1,500 adults aged 21-65 about their perspectives on fitness. Findings show that radio listeners are more active and incorporate health routines as part of their lifestyle – moreso than nonlisteners. Nearly six in 10 radio listeners focus on eating a healthy diet versus nonlisteners (48%). Radio listeners also incorporate cardio (46%) and weight training (37%) compared to their nonlistening cohorts, 36% and 31% respectively. Radio listeners are much more apt to exercise outside be it jogging or playing an outdoor sport and going to the gym. They are also focused shoppers and are committed to their health goals. Eighty-three percent of radio listeners planned their most recent fitness gear and are deliberate in their purchase.
The data from the Provoke Insights survey highlights the potential gain health and fitness focused businesses can experience by using radio. Health and fitness businesses should incorporate messaging that addresses radio listeners’ perspectives by appealing to their fitness perspectives and attitudes when using radio as part of the marketing plan. Using radio will help these businesses meet their own goal of healthy sales in the new year.
Congrats to Chris Young of Jonesboro! He won the Ford Maverick Truck sponsored by Cavenaugh Ford, Sonic, and The Jonesboro Radio Group!
Win a brand new 2024 Tremor Edition Ford Maverick Truck With Sales Tax Paid!!!
You COULD WIN this fully loaded Carbonized Gray Metallic Tremor Edition Ford Maverick Truck valued at over 40 thousand dollars! SALES TAX PAID! YOU have a chance to win it, sales tax paid!
EXTERIOR:
– Acoustic-laminate windshield
– Box lighting-LED
– Enclosed bed storage
– Flexbed storage system
– Power heated mirrors
– Power sliding rear window
– Power tailgate lock
– Power moon roof
INTERIOR
– 2nd row bench flip up with under-seat storage
– Dual zone auto climate control
– IP cluster 6.5″ LCD screen
– Soft vinyl wrapped/heated steering wheel
FUNCTIONAL
– Wireless charging pad
– Voice activated navigation
– Sync 3
– Remote start system
– Remote keyless entry
– Rear view camera
– Rear parking sensors
– Pre-collision assist with AEB
– Evasive steering assist
– Ford pass connect
-HD radio
We will be at each of the following Sonic and Cavenaugh Ford locations for a 2-hour event. During the event we will repeatedly broadcast a unique TEXT KEYWORD on all 6 of our stations. Listeners will TEXT the keyword to enter to win the Ford Maverick Truck. Texting the keyword automatically enters you to win the $500 weekly cash prize too! Listeners will receive a bounce-back text message. This is your invitation and entry into the Ford Maverick and Money Sweepstakes event that happens Saturday, October 5 at Cavenaugh Ford! Each 2-hour event at Sonic and Cavenaugh Ford (2000 E. Highland) will be an opportunity for listeners to see the Ford Maverick!
SONIC DATES & LOCATIONS
Tuesday July 30 Valley View 4-6
Thursday August 1 Hilltop 11-1
Tuesday August 6 Corning 3-5
Thursday August 8 Johnson by ASU 7am-9am
Tuesday August 13 Trumann 2-4
Thursday August 15 Paragould West Kingshighway by GCT Jr High 4-6
Tuesday August 20 Lake City 3-5
Thursday August 22 Pocahontas 11-1
Tuesday August 27 Paragould Downtown 7am-9am
Thursday August 29 Piggott 2-4
Tuesday Sept 3 Paragould on Linwood, GCT High School 4-6
Thursday Sept 5 Nettleton Rd. 3-5
Tuesday Sept 10 Bono 11-1
Thursday Sept 12 Gee St 2-4
Tuesday Sept 17 Rector 4-6
Thursday Sept 19 Parker Rd 7am-9am
Tuesday Sept 24 Walnut Ridge 3-5
Thursday Sept 26 Brookland 11-1
Tuesday Oct 1 (Open for MakeUp, If Necessary)
Thursday Oct 3 Red Wolf Blvd. 4-6
CAVENAUGH FORD DATES & LOCATIONS
Friday August 9 4-6
Saturday August 24 11-1
Friday September 6 4-6
Saturday September 21 11-1
Friday October 4 (Last Chance Broadcast) 3-5
Official Contest Rules
Overview:
1) Starting July 29, 2024, and ending October 5, 2024, Cavenaugh Auto Group, Sonic-America’s Drive In and the Jonesboro Radio Group (Saga Communications of Arkansas, LLC) will give people a chance to win prizes.
Grand Prize — 2024 Tremor Edition Ford Maverick Truck (Purchase Price $40,038) with Sales Tax Paid ($2,653) Total Purchase Price Value: $42,691
Secondary Prize – Ten $500 Cash Prizes ($5,000 Total)
Methodology/Qualifying:
People can qualify to win the grand prize in the following ways:
1) Listen for one of the two-hour texting windows on one of the six Jonesboro Radio Group Stations (KDXY-FM, KDXY-HD2, KDXY-HD3, KEGI-FM, KJBX-FM or KJBX-HD2). Text the unique keyword broadcast during the two-hour texting window to the designated short code. Receive a bounce back message. Keep or save that bounce back message on your phone. Here are the dates and times for two-hour texting windows. During these two-hour texting windows, the 2024 Tremor Edition Ford Maverick Truck will be displayed at these Sonic locations:
Tuesday July 30 Valley View 4-6
Thursday August 1 Hilltop 11-1
Tuesday August 6 Corning 3-5
Thursday August 8 Johnson by ASU 7am-9am
Tuesday August 13 Trumann 2-4
Thursday August 15 Paragould West Kingshighway by GCT Jr High 4-6
Tuesday August 20 Lake City 3-5
Thursday August 22 Pocahontas 11-1
Tuesday August 27 Paragould Downtown 7am-9am
Thursday August 29 Piggott 2-4
Tuesday Sept 3 Paragould on Linwood, GCT High School 4-6
Thursday Sept 5 Nettleton Rd. 3-5
Tuesday Sept 10 Bono 11-1
Thursday Sept 12 Gee St 2-4
Tuesday Sept 17 Rector 4-6
Thursday Sept 19 Parker Rd 7am-9am
Tuesday Sept 24 Walnut Ridge 3-5
Thursday Sept 26 Brookland 11-1
Tuesday Oct 1 (Open for MakeUp, If Necessary)
Thursday Oct 3 Red Wolf Blvd. 4-6
Here are the dates and times for two-hour texting windows. During these two-hour texting windows, the 2024 Tremor Edition Ford Maverick Truck will be displayed at Cavenaugh Ford:
Friday August 9 4-6
Saturday August 24 11-1
Friday September 6 4-6
Saturday September 28 11-1
Friday October 4 (Last Chance Broadcast) 3-5
To be eligible for the automobile prize, a registrant must be 18 years of age, a permanent resident of Arkansas, Missouri, or Tennessee and be able to present a Valid Photo Driver’s License providing age and residence at the giveaway event on Saturday, October 5, 2024. There are no exceptions to this rule. Each person who has received a BounceBack text message confirming registration must obtain a VIN Number on the day of the giveaway. In order to obtain a VIN number, you must attend the giveaway event Saturday, October 5, 2024, in order to be eligible to win. No exceptions.
Grand Prize Event:
The Grand Prize giveaway event will take place at Cavenaugh Ford, 2000 East Highland, Jonesboro, AR on Saturday, October 5, 2024. Registration will take place between 9am and 11am.
When arriving at the event, qualifiers will be asked to show a text BounceBack message received when the qualifier successfully sends a text with the unique keyword as instructed. The BounceBack message may either be included in the text thread on the phone’s text app OR the BounceBack message can be saved on the phone as a PHOTO. When the qualifier shows the BounceBack message, a representative of the Jonesboro Radio Group will examine the qualifier’s PHOTO ID to verify the age and residency requirements outlined in the rules. Assuming all conditions are met, the qualifier will be given their VIN number. The number will be torn at the perforated edge and the qualifier will be given half, the other half will go into the Vin it and Win it Drawing Box. Only one Vin Number will be allowed for each qualifier, even if they texted more than once and received more than one BounceBack message.
Beginning at 11am, staff from The Jonesboro Radio Group will choose someone to draw the winning numbers out of the drawing box containing the numbers from those who have properly registered.
A total of ten (10) numbers will be drawn. Each person holding one of the ten (10) numbers will choose a Sonic sack prepared by the Jonesboro Radio Group staff. One at a time each person will open their sack to reveal the contents. One sack will contain a key fob indicating that person is the grand prize winner. The other nine sacks will contain a $100 bill.
Grand Prize and Alternate Prize:
2024 Ford Maverick Pick-Up, Sales Tax Paid (Grand Prize)
$100 cash (Nine alternate/runner-up prizes, $900 total)
Weekly Cash Winners:
On Monday following each week of the contest a winner will be randomly selected from the text entries received during the previous week. The winner will be contacted by radio station personnel, and a $500 check will be prepared and presented to the winner within ten (10) days of notification. If randomly selected winner is unable to be contacted within twenty-four (24) hours an alternate winner will be randomly selected. All winners must meet eligibility requirements outlined in the official rules for this contest.
Legal/Restrictions:
1) All qualifiers must be 18 years of age, a permanent resident of the state of Arkansas, Missouri or Tennessee and possess and be ready to produce a valid photo driver’s license.
2) All Jonesboro Radio Group General Contest Rules (attached) apply, and all decisions of Jonesboro Radio Group are final.
KDXY, KEGI, KJBX, KDXY-HD2, KDXY-HD3, KJBX-HD2, Jonesboro Radio Group, Saga Communications of Arkansas, LLC, its parent corporation, Saga Communications, Inc, their advertising agencies, affiliates, Cavenaugh Auto Group, Sonic, its employees and immediate families, and principals and employees of all media of mass communication within a one hundred mile radius of the Jonesboro Radio Group main studio are not eligible to participate in this contest. The immediate family includes the spouse, great-grandparents, grandparents, parents, brothers, sisters, children, grandchildren, and great-grandchildren of the employee and his/her spouse. This also includes individuals for whom the employee is the current legal guardian.
Saga Communications of Arkansas, LLC Contest Rules
These are the rules governing all contests aired on 100.5 The Eagle radio and on the kdxy-fm.sagacom.com website, unless otherwise specified. In the following rules, “100.5 The Eagle” means Saga Communications of Arkansas, LLC, dba Jonesboro Radio Group and its parent corporation, Saga Communications, Inc., which owns 100.5 The Eagle radio:
No purchase is necessary to enter any 100.5 The Eagle contest.
To be eligible to win any prize on 100.5 The Eagle you must not have won anything on 100.5 The Eagle in the past 30 days or any prize valued at $600 or more in the past 6 months. Only one winner per household is permitted within 30 days after a household has a winner. Any prize awarded to an ineligible listener will be deemed null and void, and an alternate eligible winner may be named.
Anytime you call the 100.5 The Eagle studios you assume that your call will be broadcast or recorded, and you grant us permission to broadcast the call or record it for later broadcast.
As a winner of a 100.5 The Eagle contest your voice, name and/or picture may be used for promotional, broadcast, or internet purposes without any compensation to you.
Prizes awarded are not redeemable for cash. No prize is transferable. No substitution for a prize will be made at the request of winner. 100.5 The Eagle reserves the right to substitute a prize of similar value.
All winners of all contests are responsible for all taxes on prize awarded. All winners of a prize valued at $600 or more will be required to complete the appropriate tax forms at the 100.5 The Eagle studios prior to claiming prize. All winners will be sent a 1099 MISC federal tax form if in one calendar year the prize value of all prizes won exceeds $600.
In the event the winner is subject to or the subject of any order or legal process issued by any governmental agency having jurisdiction over the affairs of the winner (i.e. garnishment, child support order, judgment, lien, and the like), 100.5 The Eagle delivery of the prize to the official representative of the governmental entity claiming a right to the prize shall be thus deemed as (100.5 The Eagle) awarding the prize to the winner. 100.5 The Eagle shall be entitled to rely in good faith, upon any documents presented by the representative seeking to collect the prize in lieu of the winner. 100.5 The Eagle shall not be liable for any claim by any winner for damages incidental thereto.
All 100.5 The Eagle contests are open to all eligible residents 18 or over (unless otherwise specified) living within 75 miles of station transmitter(s). Contestants must possess a valid form of identification bearing the picture of the contestant acceptable to 100.5 The Eagle that will be presented to 100.5 The Eagle and accepted before the prize is awarded. Employees of 100.5 The Eagle, it’s advertising agencies, affiliates, contest sponsors, employees and immediate families of each, and employees of all media of mass communication within a one-hundred-mile radius of the 100.5 The Eagle main studio are not eligible to win any contest. Immediate family includes the spouse, great-grandparents, grandparents, parents, brothers, sisters, children, grandchildren, and great-grandchildren of the employee and his/her spouse. This also includes individuals for whom the employee is current legal guardian.
Winners will be expected to claim prize at the 100.5 The Eagle studios, 314 Union, Jonesboro, Arkansas 72401, between 12:00pm – 5:00pm, Monday through Friday (excluding holidays) within 30 days of being notified that they are winners, unless there is an expiration date on prize, which will be specifically stated.
Where the prize(s) consists of paper tickets (“will-call tickets”) the winner will be directed to go to a specified address and retrieve the will-call tickets, and, by entering the contest, the contestant agrees to pick up will-call tickets and sign and deliver to 100.5 The Eagle a waiver form as directed. Where the prize(s) consists of electronic (digital) concert or event tickets (“e-tickets”), the winner will receive an email from 100.5 The Eagle with a hyperlink to an electronic waiver form that the winner must sign and return to the 100.5 The Eagle before the prize will be transferred to the winner. The e-tickets will be transferred to the winner by 100.5 The Eagle or, in some cases, by a third party (for example, Ticketmaster, LiveNation, etc.) and the winner must check his or her email account for an email or cellular mobile number for a text message from the ticket provider in order to download the e-tickets. Where e-tickets are a prize, as a condition of entering the contest, redeeming and using e-tickets requires the winner (i) to have a valid email address and an app-enabled mobile device capable of downloading and running a third-party mobile ticketing app (e.g., Ticketmaster, LiveNation, etc.); (ii) to install, or have already installed, such mobile ticketing app on their app-enabled mobile device; and (iii) to log into an existing user account or sign up for a free user account with the third-party operating such mobile ticketing app by completing a form with all required information, including, at a minimum, the winner’s first name, last name, valid email address and telephone number. E-tickets awarded as a prize in such contests cannot be redeemed or used by any means other than the designated third-party mobile ticketing app for the e-tickets. Individuals who do not have a valid email address, access to an app-enabled mobile device and/or do not comply with these requirements will not be able to redeem or use e-tickets should they be selected and verified as a winner, will not receive a substitute prize, and should not enter contests where e-tickets are the prize.
100.5 The Eagle reserves the right to disqualify any entrant if any contest rules are violated in any way.
100.5 The Eagle assumes no liability for situations, repairs, or incidents arising from any aspect of any prize awarded in any contest. 100.5 The Eagle, its advertising agencies, affiliates, contest sponsors, employees, and immediate families of each are absolved and shall be held harmless from any action or liability arising from any contest or prize awarded in any contest.
As a licensee of the FCC and a trustee of the public airwaves, 100.5 The Eagle reserves the right to interrupt and/or discontinue any contest or promotion (and not award the offered prize) at the discretion of 100.5 The Eagle management if world events, the national mood, or public safety so warrant.
100.5 The Eagle reserves the right to amend the rules to any contest at any time. 100.5 The Eagle decision is always final. In the event any one of the general contest rules which govern all 100.5 The Eagle contests contradict with any specific contest term; the specific contest term will control.
For any contest requiring phone entry you must use only the following number unless otherwise specified: 870-930-9105. For texting it is 43414 OR 77000 (Will be one or the other, not both). The person processing inbound calls and/or texts at 100.5 The Eagle has the final decision as to who is the winning entrant.
100.5 The Eagle shall have no responsibility for contestant’s inability or failure to participate, failure to win or claim any prize based on malfunction or difficulties with telephone, cell phone, texting, email, or internet access, or any other circumstances in any contest beyond 100.5 The Eagle control.
For any contest involving on-line voting: If an entrant receives irregular votes, including but not limited to, votes generated by a robotic, programmed, script, macro, or other automated means, 100.5 The Eagle reserves the right to disqualify the entrant in its sole discretion and/or use another means to determine the winner(s), ex. – random selection or appointing a panel of judges.
For any contests involving tickets to live performances or events, winners will need to follow all COVID guidelines and protocols put in place by the concert organizer.
100.5 The Eagle is not responsible for any event cancellations or reschedules.
100.5 The Eagle is not responsible for Internet crashes or slowdowns caused by network congestion, viruses, sabotage, satellite failures, phone line failures, electrical outages, natural disasters or act of man or God, lost, late, misdirected, postage-due, unintelligible, returned, undelivered entries or email, or lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic, or network. Persons who tamper with or abuse any aspect of this contest or website, or act in violation of the official service, as solely determined by the station, will be disqualified. Neither sponsor nor promotion parties are responsible for any incorrect or inaccurate information whether caused by website users, tampering, hacking, or by any of the programming or equipment associated with or used in this contest, and assumes no responsibility for any errors, omissions, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. 100.5 The Eagle is not responsible for injury or damage to participant’s or any other person’s computer, or property related to or resulting from participating in this contest. Should any portion of contest be, in 100.5 The Eagle sole opinion, compromised by virus, worms, bugs, unauthorized human intervention (i.e., hackers) or other causes which, in the sole opinion of the station, corrupt or impair administration, security, fairness or proper play of this contest, or contest plays, 100.5 The Eagle reserves the right at its sole discretion to suspend, modify or terminate the contest.
100.5 The Eagle has not made nor is in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on prize (if any) are provided only by the manufacturer, and winners agree to look solely to such manufacturers for any such warranty and/or guarantee.
The following are specifically related to E-contests and E-Mail Club promotions on kdxy-fm.sagacom.com:
All appropriate information in required fields must be entered correctly and completely or you will be disqualified.
To win a prize you must reside within the listening area of 100.5 The Eagle as defined at the exclusive discretion of 100.5 The Eagle management.
Any problems with the internet or email are not 100.5 The Eagle responsibility.
Contestants who register to participate on our website may be required to produce a printed copy of proof of registration before being allowed to participate in the contest.
Due to the nature of our programs that are heard on-line over the internet, contests may not be heard at all on 100.5 The Eagle. Contests heard on the radio station’s internet audio stream may be slightly delayed from the time the contests are heard on the broadcast station and will be running behind the broadcast signal. Thus, all contests heard on the internet are delayed. This delay can last for as much as 30 seconds or more. This means that when 100.5 The Eagle contests are played that require a specific caller to telephone the radio station (such as “Caller number 9 when you hear the sound effect”), listeners to the on-line audio stream may be at a disadvantage in participating over those listeners who hear the contests on-air.
A copy of these rules is available during business hours at the 100.5 The Eagle studios 314 Union, Jonesboro, Arkansas 72401
The devastation we witnessed from hurricane Helene was beyond belief. As you can see Asheville, North Carolina has suffered a tremendous loss, and it will take years to recover. We are helping in any way we can and we’re asking you to do the same. Click the link so you can make a donation to the United Way in Ashville, NC to help them recover. https://bit.ly/3XNRAPk
