Congrats to Chris Young of Jonesboro! He won the Ford Maverick Truck sponsored by Cavenaugh Ford, Sonic, and The Jonesboro Radio Group!
Win a brand new 2024 Tremor Edition Ford Maverick Truck With Sales Tax Paid!!!
Sponsored by Cavenaugh Ford, Sonic, and Jonesboro Radio Group!
You COULD WIN this fully loaded Carbonized Gray Metallic Tremor Edition Ford Maverick Truck valued at over 40 thousand dollars! SALES TAX PAID! YOU have a chance to win it, sales tax paid!
EXTERIOR:
– Acoustic-laminate windshield
– Box lighting-LED
– Enclosed bed storage
– Flexbed storage system
– Power heated mirrors
– Power sliding rear window
– Power tailgate lock
– Power moon roof
INTERIOR
– 2nd row bench flip up with under-seat storage
– Dual zone auto climate control
– IP cluster 6.5″ LCD screen
– Soft vinyl wrapped/heated steering wheel
FUNCTIONAL
– Wireless charging pad
– Voice activated navigation
– Sync 3
– Remote start system
– Remote keyless entry
– Rear view camera
– Rear parking sensors
– Pre-collision assist with AEB
– Evasive steering assist
– Ford pass connect
-HD radio
We will be at each of the following Sonic and Cavenaugh Ford locations for a 2-hour event. During the event we will repeatedly broadcast a unique TEXT KEYWORD on all 6 of our stations. Listeners will TEXT the keyword to enter to win the Ford Maverick Truck. Texting the keyword automatically enters you to win the $500 weekly cash prize too! Listeners will receive a bounce-back text message. This is your invitation and entry into the Ford Maverick and Money Sweepstakes event that happens Saturday, October 5 at Cavenaugh Ford! Each 2-hour event at Sonic and Cavenaugh Ford (2000 E. Highland) will be an opportunity for listeners to see the Ford Maverick!
SONIC DATES & LOCATIONS
Tuesday July 30 Valley View 4-6
Thursday August 1 Hilltop 11-1
Tuesday August 6 Corning 3-5
Thursday August 8 Johnson by ASU 7am-9am
Tuesday August 13 Trumann 2-4
Thursday August 15 Paragould West Kingshighway by GCT Jr High 4-6
Tuesday August 20 Lake City 3-5
Thursday August 22 Pocahontas 11-1
Tuesday August 27 Paragould Downtown 7am-9am
Thursday August 29 Piggott 2-4
Tuesday Sept 3 Paragould on Linwood, GCT High School 4-6
Thursday Sept 5 Nettleton Rd. 3-5
Tuesday Sept 10 Bono 11-1
Thursday Sept 12 Gee St 2-4
Tuesday Sept 17 Rector 4-6
Thursday Sept 19 Parker Rd 7am-9am
Tuesday Sept 24 Walnut Ridge 3-5
Thursday Sept 26 Brookland 11-1
Tuesday Oct 1 (Open for MakeUp, If Necessary)
Thursday Oct 3 Red Wolf Blvd. 4-6
CAVENAUGH FORD DATES & LOCATIONS
Friday August 9 4-6
Saturday August 24 11-1
Friday September 6 4-6
Saturday September 21 11-1
Friday October 4 (Last Chance Broadcast) 3-5
Official Contest Rules
Overview:
1) Starting July 29, 2024, and ending October 5, 2024, Cavenaugh Auto Group, Sonic-America’s Drive In and the Jonesboro Radio Group (Saga Communications of Arkansas, LLC) will give people a chance to win prizes.
Grand Prize — 2024 Tremor Edition Ford Maverick Truck (Purchase Price $40,038) with Sales Tax Paid ($2,653) Total Purchase Price Value: $42,691
Secondary Prize – Ten $500 Cash Prizes ($5,000 Total)
Methodology/Qualifying:
People can qualify to win the grand prize in the following ways:
1) Listen for one of the two-hour texting windows on one of the six Jonesboro Radio Group Stations (KDXY-FM, KDXY-HD2, KDXY-HD3, KEGI-FM, KJBX-FM or KJBX-HD2). Text the unique keyword broadcast during the two-hour texting window to the designated short code. Receive a bounce back message. Keep or save that bounce back message on your phone. Here are the dates and times for two-hour texting windows. During these two-hour texting windows, the 2024 Tremor Edition Ford Maverick Truck will be displayed at these Sonic locations:
Tuesday July 30 Valley View 4-6
Thursday August 1 Hilltop 11-1
Tuesday August 6 Corning 3-5
Thursday August 8 Johnson by ASU 7am-9am
Tuesday August 13 Trumann 2-4
Thursday August 15 Paragould West Kingshighway by GCT Jr High 4-6
Tuesday August 20 Lake City 3-5
Thursday August 22 Pocahontas 11-1
Tuesday August 27 Paragould Downtown 7am-9am
Thursday August 29 Piggott 2-4
Tuesday Sept 3 Paragould on Linwood, GCT High School 4-6
Thursday Sept 5 Nettleton Rd. 3-5
Tuesday Sept 10 Bono 11-1
Thursday Sept 12 Gee St 2-4
Tuesday Sept 17 Rector 4-6
Thursday Sept 19 Parker Rd 7am-9am
Tuesday Sept 24 Walnut Ridge 3-5
Thursday Sept 26 Brookland 11-1
Tuesday Oct 1 (Open for MakeUp, If Necessary)
Thursday Oct 3 Red Wolf Blvd. 4-6
Here are the dates and times for two-hour texting windows. During these two-hour texting windows, the 2024 Tremor Edition Ford Maverick Truck will be displayed at Cavenaugh Ford:
Friday August 9 4-6
Saturday August 24 11-1
Friday September 6 4-6
Saturday September 28 11-1
Friday October 4 (Last Chance Broadcast) 3-5
To be eligible for the automobile prize, a registrant must be 18 years of age, a permanent resident of Arkansas, Missouri, or Tennessee and be able to present a Valid Photo Driver’s License providing age and residence at the giveaway event on Saturday, October 5, 2024. There are no exceptions to this rule. Each person who has received a BounceBack text message confirming registration must obtain a VIN Number on the day of the giveaway. In order to obtain a VIN number, you must attend the giveaway event Saturday, October 5, 2024, in order to be eligible to win. No exceptions.
Grand Prize Event:
The Grand Prize giveaway event will take place at Cavenaugh Ford, 2000 East Highland, Jonesboro, AR on Saturday, October 5, 2024. Registration will take place between 9am and 11am.
When arriving at the event, qualifiers will be asked to show a text BounceBack message received when the qualifier successfully sends a text with the unique keyword as instructed. The BounceBack message may either be included in the text thread on the phone’s text app OR the BounceBack message can be saved on the phone as a PHOTO. When the qualifier shows the BounceBack message, a representative of the Jonesboro Radio Group will examine the qualifier’s PHOTO ID to verify the age and residency requirements outlined in the rules. Assuming all conditions are met, the qualifier will be given their VIN number. The number will be torn at the perforated edge and the qualifier will be given half, the other half will go into the Vin it and Win it Drawing Box. Only one Vin Number will be allowed for each qualifier, even if they texted more than once and received more than one BounceBack message.
Beginning at 11am, staff from The Jonesboro Radio Group will choose someone to draw the winning numbers out of the drawing box containing the numbers from those who have properly registered.
A total of ten (10) numbers will be drawn. Each person holding one of the ten (10) numbers will choose a Sonic sack prepared by the Jonesboro Radio Group staff. One at a time each person will open their sack to reveal the contents. One sack will contain a key fob indicating that person is the grand prize winner. The other nine sacks will contain a $100 bill.
Grand Prize and Alternate Prize:
2024 Ford Maverick Pick-Up, Sales Tax Paid (Grand Prize)
$100 cash (Nine alternate/runner-up prizes, $900 total)
Weekly Cash Winners:
On Monday following each week of the contest a winner will be randomly selected from the text entries received during the previous week. The winner will be contacted by radio station personnel, and a $500 check will be prepared and presented to the winner within ten (10) days of notification. If randomly selected winner is unable to be contacted within twenty-four (24) hours an alternate winner will be randomly selected. All winners must meet eligibility requirements outlined in the official rules for this contest.
Legal/Restrictions:
1) All qualifiers must be 18 years of age, a permanent resident of the state of Arkansas, Missouri or Tennessee and possess and be ready to produce a valid photo driver’s license.
2) All Jonesboro Radio Group General Contest Rules (attached) apply, and all decisions of Jonesboro Radio Group are final.
KDXY, KEGI, KJBX, KDXY-HD2, KDXY-HD3, KJBX-HD2, Jonesboro Radio Group, Saga Communications of Arkansas, LLC, its parent corporation, Saga Communications, Inc, their advertising agencies, affiliates, Cavenaugh Auto Group, Sonic, its employees and immediate families, and principals and employees of all media of mass communication within a one hundred mile radius of the Jonesboro Radio Group main studio are not eligible to participate in this contest. The immediate family includes the spouse, great-grandparents, grandparents, parents, brothers, sisters, children, grandchildren, and great-grandchildren of the employee and his/her spouse. This also includes individuals for whom the employee is the current legal guardian.
Saga Communications of Arkansas, LLC Contest Rules
These are the rules governing all contests aired on 100.5 The Eagle radio and on the kdxy-fm.sagacom.com website, unless otherwise specified. In the following rules, “100.5 The Eagle” means Saga Communications of Arkansas, LLC, dba Jonesboro Radio Group and its parent corporation, Saga Communications, Inc., which owns 100.5 The Eagle radio:
No purchase is necessary to enter any 100.5 The Eagle contest.
To be eligible to win any prize on 100.5 The Eagle you must not have won anything on 100.5 The Eagle in the past 30 days or any prize valued at $600 or more in the past 6 months. Only one winner per household is permitted within 30 days after a household has a winner. Any prize awarded to an ineligible listener will be deemed null and void, and an alternate eligible winner may be named.
Anytime you call the 100.5 The Eagle studios you assume that your call will be broadcast or recorded, and you grant us permission to broadcast the call or record it for later broadcast.
As a winner of a 100.5 The Eagle contest your voice, name and/or picture may be used for promotional, broadcast, or internet purposes without any compensation to you.
Prizes awarded are not redeemable for cash. No prize is transferable. No substitution for a prize will be made at the request of winner. 100.5 The Eagle reserves the right to substitute a prize of similar value.
All winners of all contests are responsible for all taxes on prize awarded. All winners of a prize valued at $600 or more will be required to complete the appropriate tax forms at the 100.5 The Eagle studios prior to claiming prize. All winners will be sent a 1099 MISC federal tax form if in one calendar year the prize value of all prizes won exceeds $600.
In the event the winner is subject to or the subject of any order or legal process issued by any governmental agency having jurisdiction over the affairs of the winner (i.e. garnishment, child support order, judgment, lien, and the like), 100.5 The Eagle delivery of the prize to the official representative of the governmental entity claiming a right to the prize shall be thus deemed as (100.5 The Eagle) awarding the prize to the winner. 100.5 The Eagle shall be entitled to rely in good faith, upon any documents presented by the representative seeking to collect the prize in lieu of the winner. 100.5 The Eagle shall not be liable for any claim by any winner for damages incidental thereto.
All 100.5 The Eagle contests are open to all eligible residents 18 or over (unless otherwise specified) living within 75 miles of station transmitter(s). Contestants must possess a valid form of identification bearing the picture of the contestant acceptable to 100.5 The Eagle that will be presented to 100.5 The Eagle and accepted before the prize is awarded. Employees of 100.5 The Eagle, it’s advertising agencies, affiliates, contest sponsors, employees and immediate families of each, and employees of all media of mass communication within a one-hundred-mile radius of the 100.5 The Eagle main studio are not eligible to win any contest. Immediate family includes the spouse, great-grandparents, grandparents, parents, brothers, sisters, children, grandchildren, and great-grandchildren of the employee and his/her spouse. This also includes individuals for whom the employee is current legal guardian.
Winners will be expected to claim prize at the 100.5 The Eagle studios, 314 Union, Jonesboro, Arkansas 72401, between 12:00pm – 5:00pm, Monday through Friday (excluding holidays) within 30 days of being notified that they are winners, unless there is an expiration date on prize, which will be specifically stated.
Where the prize(s) consists of paper tickets (“will-call tickets”) the winner will be directed to go to a specified address and retrieve the will-call tickets, and, by entering the contest, the contestant agrees to pick up will-call tickets and sign and deliver to 100.5 The Eagle a waiver form as directed. Where the prize(s) consists of electronic (digital) concert or event tickets (“e-tickets”), the winner will receive an email from 100.5 The Eagle with a hyperlink to an electronic waiver form that the winner must sign and return to the 100.5 The Eagle before the prize will be transferred to the winner. The e-tickets will be transferred to the winner by 100.5 The Eagle or, in some cases, by a third party (for example, Ticketmaster, LiveNation, etc.) and the winner must check his or her email account for an email or cellular mobile number for a text message from the ticket provider in order to download the e-tickets. Where e-tickets are a prize, as a condition of entering the contest, redeeming and using e-tickets requires the winner (i) to have a valid email address and an app-enabled mobile device capable of downloading and running a third-party mobile ticketing app (e.g., Ticketmaster, LiveNation, etc.); (ii) to install, or have already installed, such mobile ticketing app on their app-enabled mobile device; and (iii) to log into an existing user account or sign up for a free user account with the third-party operating such mobile ticketing app by completing a form with all required information, including, at a minimum, the winner’s first name, last name, valid email address and telephone number. E-tickets awarded as a prize in such contests cannot be redeemed or used by any means other than the designated third-party mobile ticketing app for the e-tickets. Individuals who do not have a valid email address, access to an app-enabled mobile device and/or do not comply with these requirements will not be able to redeem or use e-tickets should they be selected and verified as a winner, will not receive a substitute prize, and should not enter contests where e-tickets are the prize.
100.5 The Eagle reserves the right to disqualify any entrant if any contest rules are violated in any way.
100.5 The Eagle assumes no liability for situations, repairs, or incidents arising from any aspect of any prize awarded in any contest. 100.5 The Eagle, its advertising agencies, affiliates, contest sponsors, employees, and immediate families of each are absolved and shall be held harmless from any action or liability arising from any contest or prize awarded in any contest.
As a licensee of the FCC and a trustee of the public airwaves, 100.5 The Eagle reserves the right to interrupt and/or discontinue any contest or promotion (and not award the offered prize) at the discretion of 100.5 The Eagle management if world events, the national mood, or public safety so warrant.
100.5 The Eagle reserves the right to amend the rules to any contest at any time. 100.5 The Eagle decision is always final. In the event any one of the general contest rules which govern all 100.5 The Eagle contests contradict with any specific contest term; the specific contest term will control.
For any contest requiring phone entry you must use only the following number unless otherwise specified: 870-930-9105. For texting it is 43414 OR 77000 (Will be one or the other, not both). The person processing inbound calls and/or texts at 100.5 The Eagle has the final decision as to who is the winning entrant.
100.5 The Eagle shall have no responsibility for contestant’s inability or failure to participate, failure to win or claim any prize based on malfunction or difficulties with telephone, cell phone, texting, email, or internet access, or any other circumstances in any contest beyond 100.5 The Eagle control.
For any contest involving on-line voting: If an entrant receives irregular votes, including but not limited to, votes generated by a robotic, programmed, script, macro, or other automated means, 100.5 The Eagle reserves the right to disqualify the entrant in its sole discretion and/or use another means to determine the winner(s), ex. – random selection or appointing a panel of judges.
For any contests involving tickets to live performances or events, winners will need to follow all COVID guidelines and protocols put in place by the concert organizer.
100.5 The Eagle is not responsible for any event cancellations or reschedules.
100.5 The Eagle is not responsible for Internet crashes or slowdowns caused by network congestion, viruses, sabotage, satellite failures, phone line failures, electrical outages, natural disasters or act of man or God, lost, late, misdirected, postage-due, unintelligible, returned, undelivered entries or email, or lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic, or network. Persons who tamper with or abuse any aspect of this contest or website, or act in violation of the official service, as solely determined by the station, will be disqualified. Neither sponsor nor promotion parties are responsible for any incorrect or inaccurate information whether caused by website users, tampering, hacking, or by any of the programming or equipment associated with or used in this contest, and assumes no responsibility for any errors, omissions, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. 100.5 The Eagle is not responsible for injury or damage to participant’s or any other person’s computer, or property related to or resulting from participating in this contest. Should any portion of contest be, in 100.5 The Eagle sole opinion, compromised by virus, worms, bugs, unauthorized human intervention (i.e., hackers) or other causes which, in the sole opinion of the station, corrupt or impair administration, security, fairness or proper play of this contest, or contest plays, 100.5 The Eagle reserves the right at its sole discretion to suspend, modify or terminate the contest.
100.5 The Eagle has not made nor is in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on prize (if any) are provided only by the manufacturer, and winners agree to look solely to such manufacturers for any such warranty and/or guarantee.
The following are specifically related to E-contests and E-Mail Club promotions on kdxy-fm.sagacom.com:
All appropriate information in required fields must be entered correctly and completely or you will be disqualified.
To win a prize you must reside within the listening area of 100.5 The Eagle as defined at the exclusive discretion of 100.5 The Eagle management.
Any problems with the internet or email are not 100.5 The Eagle responsibility.
Contestants who register to participate on our website may be required to produce a printed copy of proof of registration before being allowed to participate in the contest.
Due to the nature of our programs that are heard on-line over the internet, contests may not be heard at all on 100.5 The Eagle. Contests heard on the radio station’s internet audio stream may be slightly delayed from the time the contests are heard on the broadcast station and will be running behind the broadcast signal. Thus, all contests heard on the internet are delayed. This delay can last for as much as 30 seconds or more. This means that when 100.5 The Eagle contests are played that require a specific caller to telephone the radio station (such as “Caller number 9 when you hear the sound effect”), listeners to the on-line audio stream may be at a disadvantage in participating over those listeners who hear the contests on-air.
A copy of these rules is available during business hours at the 100.5 The Eagle studios 314 Union, Jonesboro, Arkansas 72401
Every day, it seems, there is more news of corporate cost-cutting. As the economic climate tightens amid an election year and looming recession, businesses often look to marketing as one of the first budgets to cut.
While these cuts can provide some short-term financial relief, data suggests that the long-term consequences are both substantial and detrimental.
Marketing budgets are usually the first to go largely because advertising expenses are flexible; they aren’t committed until spent, can be paused or restarted quickly, and can be reduced without impacting business productivity — or so the logic goes.
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement. The 2023 Edelman Trust Barometer reports that reducing visibility and interaction with consumers significantly diminishes brand engagement and trust.
Nielsen’s findings further reinforce the importance of brand recall, particularly in emerging media channels such as podcasts and influencer marketing.
This impact is particularly significant in today’s economy, where continual engagement post-purchase is crucial for fostering brand loyalty and trust. Once decline begins, reversing it becomes increasingly challenging.
Treating advertising as an investment rather than an expense is crucial during recessionary times, as every dollar reduced can lead to substantial sales losses. Reducing ad budgets versus completely going dark revealed that for every dollar cut 11 brands experienced a loss of 3x that amount in sales returns (TiVo Research and Analytics, Inc.).
Pausing digital ads is especially problematic, as it can lead to disrupted campaign momentum, reduced ad rank, lost algorithmic learnings, and missed sales opportunities. Worst of all, this gives your competitors an edge, as they can now spend less to reach your target customers.
If you need to pause digital ads for whatever reason, there is a better option — simply reduce your paid digital spend to a minimum daily budget. For most campaigns, that would be at least $10-$100/day per campaign, depending on the size of your brand and budget.
A large client was recently forced to reduce its paid media budget due to directives from its corporate HQ. Within two months of the lower spend, the company recorded a 92% reduction in consumer traffic attributed to the cut in digital media.
In 2020, during the height of the pandemic, Coca-Cola decided to significantly reduce its advertising budget, cutting it by 35%. This decision was driven by the belief that marketing would not make a substantial difference during lockdowns. However, this reduction led to an 11% decline in Coca-Cola’s net revenues for the year.
Meanwhile, its competitor, PepsiCo, maintained its ad spend and reported a net revenue growth of 5% in the same period.
This example illustrates the critical mistake of cutting ad spend during a crisis, which allowed PepsiCo to gain a competitive advantage and grow their market share at Coca-Cola’s expense.
While pausing paid media in today’s economic climate can be tempting, doing so could yield more harm than good. Maintaining your advertising spend, or at least reducing it to a comfortable daily budget, will not only secure your brand’s positioning but also strategically position you to gain market share from competitors.
This post borrowed from Anthony Chiaravallo, writer for Marketing Insider. This post was previously published in an earlier edition of Marketing Insider.
